Working with Healthy Food Brands for over two decades, P&W acts as the company’s dependable creative arm for its organic, free-from portfolio of brands. From RIFCo, a brand offering free-from meals and soups based on strong regenerative farming principles to Rayner’s, a range of premium essences with an impressive 150-year heritage.
P&W approach projects for Healthy Food Brands individually, whilst ensuring no cannibalisation occurs between the brands. For example, the Free & Easy brand comprises a range of free-from ready meals and soups, including a Chickpea & Bean Tagine. It could be argued that similarly, the company’s RIFCo brand incorporates a free-from Spanish Chickpea Casserole. However, P&W have established completely distinctive, divergent brand identities for each range, as they have different flavour profiles and are targeted at different demographics.
P&W offer a wide variety of services for Healthy Food Brands including packaging design, brand identity, marketing materials and brand guidelines for the company’s portfolio of brands. Our approach is always to audit and comprehend competitor brands first and subsequently to create identities and packaging solutions which will have stand-out from them both on-shelf and online. From the contemporary, vibrant packaging solution for RIFCo to the classic, sophisticated PLj range, we tackle each creative project with an in-depth understanding of the sector and distinctive approach.
Over our 20-year relationship, P&W’s creative input has helped the Healthy Food Brands company grow from strength to strength. We’ve evolved its brands to ensure each competes successfully. Regarding the recent RIFCo redesign, Managing Director of the company, Cliff Moss, commented: “P&W’s redesign has brought RIFCo into the 21st century. I’m confident the striking modernisation will provide us the stand-out required to boost sales significantly and gain listings in the major multiples. It’s rewarding to have an alignment between our brand values and our aesthetic.” It is early days, but sales results for RIFCo are expected to increase substantially as initial shopper feedback has been exceptionally positive.
I’m delighted with P&W’s hard work and ecstatic with the final result. The premium, vibrant aesthetics of the packaging will help us achieve our commercial objectives for the new brand- standing out on the digital shelf as well as in classic spirits retail!
