Meet The Team

P&W was established by Simon Pemberton & Adrian Whitefoord who met in 1980 whilst studying Graphic Design at university. Much has changed in the meantime, but their intentions remain the same; to deliver commercially-orientated creative design that aligns with client business goals. This is achieved via a collaborative process based on a spirit of mutual trust and understanding.

Our team of talented Creatives and Account Managers ensure smooth, efficient project progression.


Adrian has a deep commitment to the ideologies of art and design. His ideas are based on a culmination of: lateral thinking, pragmatism and commercial principles. Working with international clients synergises with Adrian’s love of travel and diverse creative challenges.


Simon has been at the creative helm for over 30 years, working closely with P&W’s largest clients helping to define, develop and bring to life their brand vision. Simon is an art collector, likes cycling and frequenting galleries.

Senior Account Manager & Designer

A Graphic Design graduate from her home county of Somerset, Vicky has been a vital member of the P&W team for 8 years. Her zest of life means she’s always on the lookout for exciting events to attend in London.

Senior Designer & Account Manager

Born in Osaka, Akiko has lived in the UK since she was 12. She now has 22+ years’ experience in the design industry. A keen cook and baker (much to the delight of the P&W team), Akiko also appreciates fine wine and fast cars.

Business Development Manager

Holly has a background in costume & textile design, studying a BA at AUB and an MA at Chelsea College of Arts. She enjoys relaxing country walks in her hometown of Croxley Green as much as adrenaline-pumping sports like skiing and scuba diving.

Senior Designer

Ben has been a part of the P&W furniture for 8+ years. An indispensable team member, Ben’s background in design comes from studying Packaging Design at Sheffield Hallam. His love for Everton F.C is unfaltering- if nothing else this demonstrates he has a great sense of humour.

Senior Designer & Account Manager

Our Essex-girl Sam has 10+ years’ experience working closely with clients at P&W after graduating from UCCA with a degree in Graphic Communication. An enthusiastic reader of murder mysteries, Sam has a taste for adventure, relishing exploring new places and learning new skills.

Senior Designer & Account Manager

A creative designer for over 20 years, James is an invaluable asset to the P&W team. James balances his athletic hobbies of cycling & snowboarding with endeavouring to get green-fingered with fruit and vegetables in his allotment.

Senior Artworker & Production Manager

Sarah has 17 years’ experience working in the packaging design industry. A cycling fanatic, she devotes many weekends and holidays to partaking in competitions. Sarah is currently relishing in undertaking renovations to her newly purchased home.

Senior Account Manager

A new asset to our team, Maria has worked with packaging and branding agencies for 6+ years since graduating with a Psychology degree from UCL. London-born, Greek-Cypriot, Maria is a Cats Protection volunteer, a qualified dance fitness instructor and fan of gigs and circus shows.

Senior Branding Consultant

A devoted designer for 32+ years, Richard has worked freelance for P&W on a plethora of projects over the years. The Chelsea College of Art alumnus has penchants for working on classic motorcycles, decorating and Italian food.

Senior Branding Consultant

Jon works with P&W as a Freelance Senior Branding Consultant. Typography and design are his passions. Devon born and bred, Jon likes taking his two sons camping with Woodcraft, as well as holidaying in Taiwan.

Studio Manager

Originally from Ghana and now living in East London, Amanda has a passion for all things creative, particularly digital illustration. Amanda studied Classics at University of Reading and now in enjoying ensuring the smooth-running of P&W’s studio.

Creative Designer
& 3D Visualiser

Graduating from Nottingham Trent University with a degree in Graphic Design in 2017, Amy has since taken to P&W’s 3D visualisation software like a fish to water. Amy lives in the parish of Harlington and enjoys going to the gym and running.

Creative Designer

Born in Manchester, our proud Northerner graduated from Northumbria University with a degree in Graphic Design. Fitness fanatic Harry has a passion for photography, is a football fan and has spent 2+ years getting used to the price of a beer whilst living in London!

Creative Designer

Hailing from the British seaside town of Lowestoft, Darren has recently joined our team after graduating from Nottingham Trent University. A black belt in Korean Martial Arts for 15 years, Darren enjoys all things football, running and an occasional cider.

Bookkeeping & Accounts

Marilyn has successfully maintained P&W’s financial records for over 20 years. A cycling and walking enthusiast, Marilyn also likes visiting her family in New Zealand and spending quality time with her family, including her beloved grandchildren.

The first thing
we do is listen
and learn.
We then
work together...
...working hard to
understand your
brand in context.
We steer you
expertly through
the process...
...fine tuning the
journey through
your project.
Great ideas
build brands... makes
them glow!
Need help with
a project?
Then we would love to hear from you!
Find out how here