Fresh & Easy

A unique retail brand proposition for the North American market that eliminated visual clutter and enhanced shopping experience, resulting in positive competitor differentiation.

22 international design and marketing awards, including a prestigious DBA.

P&W made an invaluable contribution to the development of the Fresh & Easy retail brand strategy. P&W’s conceptual work is outstanding. They always deliver, even when deadlines are extremely challenging.

John Burry, Chief Customer Officer
Fresh & Easy