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Over the past 35 years, P&W has been featured in the press many times for award wins, and noteworthy new projects as well as thought pieces from the company Partners. See below a snapshot of industry articles relating to P&W's creative and strategic work.
LONDON - Pemberton & Whitefoord has created a range of designs for Wine & Spirit International's range of absinthe products with a flavour of 1890s Paris when the drink was at its zenith.
The agency will work on three absinthe bottles, retailing under importer Wine & Spirit International's Hapsburg brand.
It coincides with Wine & Spirit International's absinthe re-launch, which has involved a reformulation of the drink's ingredients.
The products now vary in strength from 72.5% to 89.9%, and the alcohol retailer claims its premium version is the strongest absinthe in the world.
Pemberton & Whitefoord revamped the image having been tasked with encapsulating the era when absinthe was the drink of choice for Europe's youth in the 1890s, when it was painted or depicted by the likes of Monet, Degas and Picasso. It was later banned in Switzerland and France...
LONDON - Brand design consultancy Pemberton and Whitefoord has created the packaging for Tesco’s new range of smoothies.
The front of pack design features the word Smoothie in large bold print, overlayed with the Tesco brand name and the flavour.
The colour palette for the three flavours, shades of blue, orange and purple, was chosen to reflect the drink's content and to ensure its on-shelf standout.
Adrian Whitefoord, founder of P&W, said: "This has been a great project to work on as the sector has established a very distinctive style over the past few years with brands such as Innocent and Feel Good.
"We have created a playful language and quirky, charming illustrations to convey the health benefits of the range's natural ingredients. The aim was to personalise the brand and engage the customer."
The packaging features a cartoon-like graphic labelled "This is how our smoothies are made", meant to underline the fact that all ingredients are natural....
LONDON - Design and brand consultant Pemberton & Whitefoord has unveiled its consumer-friendly package redesign for Tesco's healthy eating Wholefoods range after a successful soft launch earlier in the year.
P&W says the new packaging is more user friendly and features transparent packaging, a clearer typeface, easier to read information about product health benefits, and serving suggestions.
Tesco Wholefoods is marketed towards health-conscious consumers who would otherwise buy from specialised independent nutritionists. The range includes nuts, lentils, beans, cous cous, seeds and rice.
P&W says the redesign is a major step away from the cliched image of fields and sunrises that usually adorn health food packaging. Instead, the company has opted for simple nutritional product information and see-through packaging.
Adrian Whitefoord, founding partner at Pemberton & Whitefoord, said: "The new design is brutally honest. The days of wholefoods and healthy foods being packaged in boring brown paper bags with pictures of fields are clearly behind us...
LONDON - Design and brand consultant Pemberton & Whitefoord has unveiled its consumer-friendly package redesign for Tesco's healthy eating Wholefoods range after a successful soft launch earlier in the year.
P&W says the new packaging is more user friendly and features transparent packaging, a clearer typeface, easier to read information about product health benefits, and serving suggestions.
Tesco Wholefoods is marketed towards health-conscious consumers who would otherwise buy from specialised independent nutritionists. The range includes nuts, lentils, beans, cous cous, seeds and rice.
P&W says the redesign is a major step away from the cliched image of fields and sunrises that usually adorn health food packaging. Instead, the company has opted for simple nutritional product information and see-through packaging.
Adrian Whitefoord, founding partner at Pemberton & Whitefoord, said: "The new design is brutally honest. The days of wholefoods and healthy foods being packaged in boring brown paper bags with pictures of fields are clearly behind us...
With so much conflicting buzz about fairtrade products, and so many brands jostling to stake their claims on the ethical high ground, it is easy for consumers to become confused about which ones they can trust.
But Liberation Nuts, recently launched by Twin Trading, the company that helped found Divine Chocolate, stands out as an example of a brand that places ethics at the core of an organisation.
The name alone suggests a brand that is about making a difference and changing the status quo. The effect is heightened by the elegant, humorous packaging, which features two nut characters holding placards designed to get their message across.
This light-hearted approach is what really makes an impression - it is bold, attention-grabbing and suggests an organisation that is not afraid to stand up and be counted; you can really imagine those placards at a fairtrade rally or demonstration...
LONDON - Pemberton & Whitefoord has handled the design of the own-brand product lines for Fresh & Easy Neighborhood Market, Tesco's first US venture, which opens its first store in California this week.
The work covered 600 packs across 70 product ranges. P&W has had a long-standing relationship with Tesco as one of its roster agencies for the last 20 years. During this time, its work has included designing Tesco's Finest range.
Tesco is engaged in a wide-ranging marketing and advertising push for its US stores, which will be located in areas including San Diego, Phoenix and Las Vegas.
Other firms involved in promotional activity include decor and retail agency Schorleaf and US advertising agency Deutsch LA.
For the launch of Fresh & Easy, extensive customer research was carried out to ensure Tesco can successfully capture the US retail market...
LONDON - Design agency Pemberton & Whitefoord has created the branding and packaging for start-up pet food company OrganiPets, which launches this week.
The packaging design features cats and dogs in care-free environments where they are able to be themselves, such as running through a meadow, to reflect OrganiPets' promise of organic and natural pet food.
Black-and-white photography was used by the designers to create a natural feel and create a strong visual counterpoint to the market norm of bold, brash colours and cartoon rendering of family pets.
Adrian Whitefoord, co-founder of Pemberton & Whitefoord, said: "OrganiPets is a company with one passion in life - to make great food for the cat or dog you love.
"We wanted to create a design solution for the brand that reflects that abiding passion. Essentially a design that would make OrganiPets truly stand out on shelf and be viewed as anything but run of the mill."...
LONDON - Design agency Pemberton & Whitefoord has been commissioned by Tesco to create the packaging for its new 'localchoice' milk range.
The localchoice milk is sourced from small local farms and sold at 625 Tesco stores in England and Wales.
There are presently 14 different regional milks available: Dorset, Devon, Cornwall, Somerset, Cheshire, Lancashire, Yorkshire, Cumbria, East Anglia, the North East, the South East, the South West and the heart of England and Wales.
P&W has designed a range of packaging that looks very simple, and does not feature the Tesco branding.
Adrian Whitefoord, co-founder of P&W, said: "The usual clutter normally associated with packs of this type have been moved to the back of the pack."
Localchoice is part of the £25m annual investment Tesco announced last month to support the British dairy industry...
PLJ, the cordial brand, has added a lime flavour and been given a fresh look through Pemberton & Whitefoord. The design highlights that the cordials have no added sugar and are low in calories...
LONDON - Starbucks has redesigned the packaging for its sandwiches, paninis and salads to highlight its food offering.
Pemberton & Whitefoord created the new-look packaging, which is being rolling out across Starbucks' 535 UK stores.
A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food specialists, such as Marks & Spencer.
The redesigned packaging, which features handwritten typography and is compostable and biodegradable, emphasises that it uses locally sourced products.
Starbucks has also announced an extensive growth plan for the UK. It plans to open coffee shops in London, where it already has more than 150 outlets within a five-mile radius, at a rate of one a fortnight for the next decade.
In November, the firm introduced a pre-payment card aimed at building customer loyalty. Card-holders can store between £2 and £150 on their cards...
LONDON - Pemberton & Whitefoord has rebranded the Loseley Ice Cream range with a humorous National Portrait Gallery theme.
The new Loseley packs feature specially commissioned portraits, each by a different artist. At first these look like Old Masters but on closer scrutiny reveal a humorous twist, with each figure either dripping ice cream or smearing it on their face.
The quirky reproductions aim to create a unique humour around the brand while the back of the pack expands the theme in the form of a potted soliloquy, singing the praises of the subject's favourite flavour in an eccentric tone.
P&W was tasked with producing a visual expression of Loseley's brand values, without appearing too pompous or stuffy. Its research highlighted the product's key equities as "Britishness" with a sense of tradition.
The rebrand incorporates these values in point-of-sale, van sides and a new website...
LONDON - Pemberton and Whitefoord, design consultancy, has created the look for the new Tesco Finest modern fragrances range, rolling out across UK stores this month.
The collection is part of the three-tiered range of Tesco Finest health and beauty products. The "modern fragrances" carry a silver foil star in the top left-hand corner of the packaging, but maintain the black band consistent across the Finest ranges, to provide a common link.
It is hoped the star will enhance the communication of the more elegant and glamorous facets of the beauty genre, as well as giving the products a "precious" feel.
Contemporary pastel colours were used as a backdrop to differentiate between the four fragrances in the range: lime, mandarin and vetiver; red rose and jasmine; ginger, vanilla and pink pepper and fig, almond and cassis.
Tesco have employed Rachel de Thame, former model and television gardener, to help create and promote the products...
