This is a logo of Addo's Xceler8 toy brand. P&W were responsible for creating the brand and packaging for these high performance and highly detailed replica radio controlled vehicles.

Addo

Addo is an award-winning toy brand inspiring hundreds of ways for children to play every day. From pre-school brands such as Little Lot, to science kit's with Experimake, P&W have been fundamental in the creation and development of a number of Addo's toy brands.

This image is of Addo's Experimake range of packs.This image is a logo of Addo's Xceler8 toy brand. P&W were responsible for creating the brand and packaging for these high performance and highly detailed replica radio controlled vehicles.
This image is of Addo's R Friends. The selected brand strategy for the range is uniquely contemporary inspired by Instagram influencers and YouTube bloggers, allowing the design to feel relevant to our young technology-connected demographic.This image of Addo's Little Lot pre-school toy brand