P&W has been proud to support Ferrero UK in bringing the world of Wonka to life across packaging, shopper marketing and retail activation. From supporting the UK chocolate packaging launch to creating point-of-sale, standalone displays and online retail assets, our work translates Wonka’s distinctive sense of imagination and discovery across key consumer touchpoints. The activity forms part of a wider new chapter for Wonka, with Ferrero introducing seasonal and limited-edition confectionery alongside Netflix’s expansion of the Wonka entertainment universe – introducing the brand to a new generation while rekindling its nostalgic appeal.
Our objective was to create a compelling and cohesive Wonka presence across UK retail, from adapting back-of-pack content for the UK market to creating shopper and digital touchpoints that capture the brand’s unmistakable wonder and playfulness.
P&W supported the launch across chocolate packaging, POS, standalone displays, shopper marketing and online retail, creating a connected visual world that takes Wonka from pack to shelf. Our work also included Kinder Joy Wonka, where our existing knowledge and experience of the Kinder portfolio proved invaluable. Understanding Kinder’s visual language and brand equities enabled us to introduce Wonka’s playful personality while keeping the product unmistakably Kinder. Throughout, we balanced the familiarity of Ferrero’s brands with Wonka’s more unexpected character to capture attention, spark curiosity and encourage discovery.
P&W’s work has helped establish a strong and consistent Wonka presence across UK retail, connecting packaging with shopper marketing and activation to maximise impact at the point of purchase. The project builds on our longstanding relationship with Ferrero and demonstrates how our knowledge of its wider portfolio enables us to create work that is distinctive, cohesive and commercially focused.
