Vitasmart Logo - 20 years research - designed by P&W

Vitasmart

An elegant and sophisticated branding solution that achieves stand-out differentiation in the growing VMS category.


Vitasmart - 20 years research - designed by P&W. D-mannose. Vegan tablets bottle.

Conceptional objective:

A distinctive identity and packaging design solution was required for VITASMART, a new range of scientifically backed D-mannose female supplements. The brand needed to compete successfully in the growing VMS market, currently worth £500m in Britain alone. P&W’s approach was to express the product’s premium, natural credentials via a strong yet sensitive approach.

Vitasmart Logo embossed - 20 years research - designed by P&W
Vitasmart - 20 years research - designed by P&W. D-mannose. Certified in the UK
Vitasmart - 20 years research - designed by P&W. D-mannose. Certified in the UK. Roundel Call-out. Non GMO. 100% Vegan. Gluten and Wheat Free. Free from Lactose
Vitasmart - 20 years research - designed by P&W. D-mannose. signature

Creative response:

An elegantly simple brand marque, a ‘V’ with wings, expresses the freedom from pain women will experience as a result of taking the supplements. A metallic rose, metallic silver and white colour palette, and clear pack communications help take the brand to the next level, helping ensure VITASMART is the go-to brand for women looking to relieve UTI symptoms.

Vitasmart - 20 years research - designed by P&W. D-mannose. Certified in the UK. Dressing table. Women's watch, perfume, healthy happy lifestyle.

Commercial Conclusion:

VITASMART’s founder, Oxford-educated medicinal chemist Dr Samira Alishahi, is confident that the innovative, creative and strategic approach P&W has taken for her range of 100% traceable
supplements will ensure its commercial success.

Vitasmart - 20 years research - designed by P&W. D-mannose. Certified in the UK. Serene looking women who have happy and healthy lifestyle.Vitasmart - 20 years research - designed by P&W. D-mannose. Certified in the UK. Packaging Design Box.

From their premium-quality work to their professional team, to their attention to detail and their proficient productivity, you can't go wrong with this company. I had the great pleasure of working with Adrian on a few projects and his passion for his work and the personal touch that was given to this project produced impressive results. He is extremely responsive, very knowledgeable and takes the time to explore and understand briefs and every time I talk with him, it’s like speaking with a friend who’s also a business partner.

Company Founder, Dr. Samira Alishahi
The Intelligent Health Co.