For a decade, P&W has been creating design collateral for Tic Tac’s flavour variants, special edition campaigns and event-based promotional activity support.
For over a decade, P&W has been creating design collateral for Tic Tac’s flavour variants, special edition campaigns and event-based promotional activity support. The tiny mint was first produced in 1969 and is manufactured by Ferrero, now available in a variety of flavours in over 100 countries. Our objective for the brand is to help it evolve with marketing campaigns and packaging promotions which appeal to its primarily Millennial target demographic.
Consistently efficient, effective design solutions achieved in a timely manner is the reason for our long-term relationship. P&W collaborate closely with Tic Tac brand managers at Ferrero on out-of-home marketing campaigns for Tic Tac, and generating POS units of various formats and helping to energise the brand with exciting packaging promotions. Our in-depth knowledge of the brand and our close relationship, enables us to ensure our creative input is on-brief first time.
P&W’s marketing input continues to keep consumers engaged and to drive impulse purchases in store. Tic Tac is now worth £17.4m, in 2021 successfully securing an extra £1.2m (7.7%) growth for Ferrero. This result proves that we’ve helped the brand retain brand loyalists as well as attracting new consumers to the segment.