P&W have been involved in marketing campaigns for all flavours and sub-brands of Tetley Tea (a Tata Global Beverages brand) since 2014. P&W creatively assist the household name, which was founded in 1837, in efforts to modernise it in a bid to attract a younger, broader audience whilst protecting its market share.
In recent years, Tetley Tea has been pushing to modernise itself with NPD and by trialling different packaging design and marketing approaches, including dropping its long-running Tea Folk brand ambassadors to focus on championing quality time with loved ones. P&W have helped the much-loved brand to re-establish itself as category leaders.
P&W has been supporting the Tetley Tea brand for a number of years, including work on printed advertisements, out-of-home marketing, and digital adverts. This applies to a number of its ranges, including the core Tetley Tea brand, as well as its Indulgence, Super Teas, Super Squash and Cold Infusions ranges.
In UK convenience and independent grocery stores in 2021, Tetley Tea was the leading brand, with sales of £10.1m. In 2020, Tetley Tea Bags were consumed by an estimated 5.78 million people; ranked second and third were Tetley's One Cup and other herbal, fruit or green Tetley's teas.