Disney

A retail project providing families with nutritionally balanced meal solutions whilst engaging kids with Disney storytelling.

Conceptional objective:

Food products embellished with Disney characters are generally greeted by parents with a fair degree of scepticism. AII too often food and beverages endorsed by Disney have little or no merit when it comes to their nutritional values. However, this range produced exclusively for Tesco UK set out to reverse this stigma.

Creative response:

Whether it be films, theatre productions or theme parks, the principle of 'family' is fundamental to the Disney ethos. This range of Disney Kitchen products was specially formulated to be low in salt, sugar and fat, whilst still satisfying the whole family with tasty ‘Main, Side and Veg’ meal combinations. P&W pushed the design concept a step further with the introduction of engaging family-friendly games and puzzles on the reverse of the sleeves.

Commercial conclusion:

This range represented a positive step forward for Disney, offering socially responsible meal solutions, helping to encourage family bonding through a shared mealtime experience with healthy recipes and fun activities. The range proved a success in Tesco stores across the UK.