Helping Kinder Bueno engage new customers since 2009 via packaging and strategic online and printed campaigns.
Since 2009, P&W has helped the snacking chocolate bar brand, Kinder Bueno, to engage new customers via packaging design plus strategic online and printed advertising campaigns. The duo-bar pack comes in single portions, individually wrapped. It has remained P&W’s charge since its relationship with the brand began, to educate consumers on enjoying the indulgent taste of Bueno as part of a healthy lifestyle.
P&W has helped to evolve the packaging design over the years, working on promotional materials, POS units and advertising campaigns. P&W has also recently worked on an engaging social media campaign to attract new consumers and inspire fans, collaborating with a trusted photographer on the project.
Assisting with the growth and expansion of the brand for over eight years, P&W has helped Bueno to become a very well-recognised brand, now available to purchase all over the globe. Kinder Bueno Classic is the No1 Chocolate Countline in the UK and is worth £54.3m, recently reporting a +15% growth in
convenience stores. Levi Boorer, Customer Development Director for Ferrero remarked "The urgency with which P&W respond to our needs is highly admirable. A brilliant agency who we are proud to have as a partner".