Boursin approached P&W to re-design the Trio Gourmand limited-edition festive pack, bringing together three of its most loved flavours into a single premium gifting format for the Christmas season.
P&W created a refreshed festive design that elevates Boursin Trio Gourmand into a more distinctive, gift-worthy proposition while staying true to Boursin’s iconic brand equity. A refined pack architecture gives each flavour its own presence within a cohesive premium whole. Festive cues are used with confidence and restraint, combining colour, illustration and structure to deliver warmth, celebration and strong shelf impact.
The objective was to re-energise a highly successful SKU that had begun to show signs of design fatigue in an increasingly competitive festive cheese category. With retailer demand for “new news” and a refreshed flavour combination introducing Black Pepper, the challenge was to deliver a quick yet impactful design evolution for Christmas 2025 - one that would reignite consumer excitement, reinforce Boursin’s premium credentials, and clearly signal value worth paying for, while remaining true to established brand guidelines.
The redesigned Boursin Trio Gourmand delivers clear “newness” for a key seasonal SKU, helping to counter consumer fatigue and strengthen retailer confidence at Christmas. The updated design supports premium pricing, reinforces Boursin’s leadership in indulgence cheese, and provides a scalable master solution for international rollout - ensuring the pack works harder commercially both now and in future festive seasons.
