P&W has collaborated for several years with the world’s leading supplier of Deglet Noor dates on everything from branding and packaging design projects to crafting its corporate stationery and a current website project.
P&W designed an entirely new logo for Boudjebel to better reflect the superior quality of its products. Subsequently, we revised the packaging design solutions for its Lyna brand of dates across sub-ranges and numerous pack formats. We also crafted striking in-store theatre solutions for the brand.
Our creative strategy was to incorporate traditional cues onto its packaging via a warm and premium pallet of colours and a tessellating leaf pattern for Lyna. We achieved this while simultaneously providing Boudjebel with a revitalised, sophisticated identity that exudes quality.
Overall, the outcome for Boudjebel has been an identity and packaging design strategy that is befitting, helping the company impress clients across the globe and secure international trade relationships.