Image of Pemberton & Whitefoord LLP's cube box coffee sachet packaging design solution for Japanese retailer, ASKUL. The design looks premium with a white script font on a black background, giving the impression of handwritten notes on a chalkboard.


Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee.

P&W has helped to develop the Askul own brand, with packaging solutions for food & beverage and non-food categories.

Image of cute lemon characters on individual blue wrappers for ASKUL. The packaging design solution by Pemberton & Whitefoord LLP features Japanese text.
This image is of a pack of four toilet rolls. The packaging design is floral and feminine featuring roses and leaves of a pastel pink background.
An image of four pouches on a watercolour background. The colourful packaging designs by Pemberton & Whitefoord LLP feature bespoke watercolour illustrations. There are four flavour of tea featured, including an Earl Grey Blend.
A cute and colourful retail packaging design solution for Askul by Pemberton & Whitefoord LLP featuring little faces and colourful swirls of pink, orange and blue.
This image is of the ASKUL catalogue from the outside and also a page inside with our sweet packet designs on.