Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee. P&W has helped to develop the Askul own brand, with packaging solutions for food & beverage and non-food categories.
Over a number of years, P&W has helped to develop the Askul own brand, with packaging solutions for food & beverage and non-food categories. From a range of delicate teas in collaboration with Lupicia to lemon-flavoured salt tablets to rehydrate those undertaking physical activities, P&W has undertaken a variety of stimulating projects with the retailer.
Askul has a strong online presence and popular catalogue purchasing consumer base. Although briefs vary depending on the product type, P&W’s task is always to generate striking designs that stand out from branded products. This challenge is tackled via bespoke illustrations, vibrant colour pallets and well-considered typographic choices.
The Askul team are delighted with P&W’s contribution, which they feel helps provide a influence that is not achievable by native agencies. P&W’s ‘European’ approach to packaging design strategies helps provide differentiation amongst a plethora of Japanese branded products.