Askul

Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee.

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P&W has helped to develop the Askul own brand, with packaging solutions for food & beverage and non-food categories.

Image of cute lemon characters on individual blue wrappers for ASKUL. The packaging design solution by Pemberton & Whitefoord LLP features Japanese text.

This image is of a pack of four toilet rolls. The packaging design is floral and feminine featuring roses and leaves of a pastel pink background.

Creating design solutions for own brand products, targeted for the Japanese market.

An image of four pouches on a watercolour background. The colourful packaging designs by Pemberton & Whitefoord LLP feature bespoke watercolour illustrations. There are four flavour of tea featured, including an Earl Grey Blend.

A cute and colourful retail packaging design solution for Askul by Pemberton & Whitefoord LLP featuring little faces and colourful swirls of pink, orange and blue.

This image is of the ASKUL catalogue from the outside and also a page inside with our sweet packet designs on.

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