Developing a new brand for The Coca-Cola Company’s 5th largest brand, Aquarius. A refreshing, low-calorie range appealing to a broad, health-conscious demographic.

A carefully crafted
baobab leaf background
and colours that complement the revitalising beverage.

We engaged with P&W on our new sub-brand, Aquarius Vive. At Aquarius, we take innovation very seriously and we found P&W’s creative contribution via the packaging designs, advertising and comprehensive brand guidelines surpassed our expectations.

Danae Blanco, Senior Brand Manager of Aquarius
The Coca-Cola Company Iberia