To ensure your brand succeeds in 2021, you need to understand some industry secrets.
We know what they are and we want to share them with you.
Not only that, we want to help you harness them. So we've provided you with ways to evolve and adapt to ensure your brand resonates with consumers today.
Our insights are firmly based on 30 years of industry insight, statistics and proven facts relating to how the retail sector is evolving.
Due to issues surrounding the global pandemic, changing preferences in dietary trends, advancements in technology, a growing awareness of the environmental impact of consumables and much more, consumers are shopping differently.
And these changes are altering the landscape of retail.
Stores such as Poundland are expanding whilst John Lewis is being forced to close its stores. Online clothing retailer ASOS has purchased Topshop, Topman and Miss Selfridge with its clothing now only available for purchase in an e-commerce environment.
The rapid acceleration of numerous pre-existing trends in society and in business is a key feature of the COVID-19 pandemic and the dramatic shift towards online orders and home delivery in grocery is a clear example of this. Consumers frequent bricks-and-mortar grocery stores less often and in fewer of them. They're also shopping much more quickly, with less in-store browsing occurring. They want their shopping experience and packaging to be much more hygiene-focused.
No one can argue that the high-street and grocery shopping experiences will never be the same again.
And in order to survive, you have to evolve.
So how is the grocery sector changing?
Did you know:
🍦 $366.3bn is what the global frozen foods market is expected to be worth by 2026
🌱 £1.1bn in sales is what the meat-free food market is expected to have in the UK in 2024
💸 $5 trillion is what worldwide e-commerce sales are expected to be in 2021
🍾 $22.4bn is what the luxury packaging market is expected to reach by 2025
These predictions help provide a glimpse into how consumer buying trends are evolving. And we've got many more examples to share with you.
However, we don't just want to share a plethora of facts and statistics at you. We want to help you.
So we've provided insights regarding how you can action this years' trends. Whether this be via NPD exploring vegan options, a new branding strategy to increase e-commerce sales, a refreshed packaging design with a more eco-conscious stance, point of purchase optimisation that integrates digital technologies, or something else, our goal is to give you guidance and suggested means of achieving commercial success in 2021.
2021 represents a year of CHALLENGES.
For most of us, 2020 was the most challenging, disruptive and divisive year in our lives. 2021 is set to be a challenging too; with Brexit, a pandemic and a plethora of supplier issues to deal with, brands will not have an easy time. The last 12 months have impacted on the fabric of our day today life, causing tears that need to be mended in terms of how we interrelate and interact in 2021.
2021 will be a year of CHANGE.
In 2021 retailers will need to be agile in terms of adaptation; they will need to display a high degree of sensitivity within an evolving and turbulent socio-economic climate flexibility will be key as will be a willingness to accept that things will never be quite the same again.
2021- a year of CONTRAST & CONTRADICTION
In 2021 consumers will:
• Demand better value products, but expect lower prices
• Want to indulge more, but feel healthier
• Require better safety, but insist on convenience
• Expect environmental commitment, but not compromise
• Need simplicity, but want sophistication
So, as a teaser, we want to share with you what we see as the 7 key trends and motivators in 2021.
You need to understand these to ensure the success of your brand.
The document we're offering to share with you is absolutely packed with facts, stats and insights relating to each trend, so we have split out each trend into 3 sections:
• Design Inspirations
• Product Ideations
• Technological Connections
So, how do you get your hands on the document?
All you have to do is to drop Holly, our Business Development Manager, an email and it's yours.
As a full service creative agency, P&W’s creative solutions stem from an understanding of innovative market research, design strategy, branding, 2021 market trends and 2021 packaging innovations. P&W is so much more than just a packaging design agency, we are involved with all facets of bringing a brand to life.
If you want to discuss the needs of your retail brand, get in touch today.
Whether you want to discuss our innovative design solutions, our corporate branding services or how we would create the best packaging design strategy and solution for your brand or own-brand range, we’re here to talk. Giving brands a voice since 1987.