Guardianship of the brand spanning a decade and a half and seven phases, helping to build the UK’s biggest grocery brand.
Remaining true to original principles, restaurant quality for home preparation.
As well as its commercial success our Finest* work has won over 25 international design awards.
Craftsmanship and meticulous attention to detail.
A fine balance of individual expression and continuity.
A decisive step for finest, moving it into a new era.