Dairy company Beechdean is launching a two-litre variant of its Farmhouse Dairy Ice Cream to help it compete with market-leading brands such as Unilever's Carte D'Or.

The launch is the first stage in a brand overhaul for the Buckinghamshire dairy.

The packaging has been re-designed by branding agency P&W. It features
a farmyard gate, with the aim of highlighting Beechdean's rural heritage.
The product is being launched to mark the 20th anniversary of the
Beechdean brand.